Harper’s Bazaar Arabia

Harper’s Bazaar
Arabia

The gulf-regional, sister-publication for the globally renowned Harper’s Bazaar brand, Harper’s Bazaar Arabia is the most prolific fashion and lifestyle publication in the Middle East.

Client

ITP - Harpers Bazaar Arabia

Deliverables

Website

Live Website

www.harpersbazaararabia.com

The Story

Sophisticated & Elegant

Tentwenty was approached by Harper’s Bazaar in early 2019 with a view to carry out a complete overhaul of their digital offering.

Being such a renowned brand made the pressure of getting this redesign perfect just that little bit higher than normal. Good thing we had a great brand-look to work from!

As part of the website redesign, we also carried out a UX study and site structure revamp. The main outcome from the study was that the previous navigation had become bloated and a little meandering over time. This was rectified with a new streamlined category/sub-category navigation that will definitely help with the user experience of the site.

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Shopping

In-article affiliate linked shopping has become a huge growth area in recent years but was never something HB ever benefited from in the past. With this redesign it was placed at the top of the ‘must have’ list.

harpers_Categories.jpg

Easy Navigation

As part of the UX overhaul, the streamlined article categories/sub-categories make navigating the site easier than ever before.

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Mohamed bin Zayed

University of Artificial Intelligence

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<p>Mohamed bin Zayed</p>

<p>University of Artificial Intelligence</p>