As part of their global rebrand, Tentwenty was approached to refresh an already hugely successful website. The challenge was ‘how do we make it better again?’.
Using the new brand architecture as a focus for navigating the website, we utilised the sub-brands to tie everything together - /Global /GCC /Industries /Property /Opinion /Lifestyle /Markets /Interviews. Each sub-brand would then have an extra layer of information to navigate inside each area further - #Banking #Finance #Dubai etc.
This not only provided a clear and easy-to-use navigation to the user, but it is also hugely powerful to ensure the correct indexing and search engine categorisation to help users external from the website to find Arabian Business content easier.