Arabian Business

As part of their global rebrand, Tentwenty was approached to refresh an already hugely successful website. The challenge was ‘how do we make it better again?’.

Using the new brand architecture as a focus for navigating the website, we utilised the sub-brands to tie everything together - /Global /GCC /Industries /Property /Opinion /Lifestyle /Markets /Interviews. Each sub-brand would then have an extra layer of information to navigate inside each area further - #Banking #Finance #Dubai etc.

This not only provided a clear and easy-to-use navigation to the user, but it is also hugely powerful to ensure the correct indexing and search engine categorisation to help users external from the website to find Arabian Business content easier.

The Story

A heritage of business news

Part of the ITP Media group, Arabian Business is an institution among the thriving business community in Dubai. Our second full website refresh for Arabian Business, as before the key goal for the new site was to maintain the existing user base while growing the readership further whilst increasing advertising revenue. The success of the previous design achieved an all-time high for the website. The new design should raise the bar yet again.