Awwwards

Downtown Design

Middle East's Leading Design Fair

Downtown Design is the leading platform in the Middle East for the region’s trade professionals to discover original, high-quality design from all over the world. In its sixth edition, the fair will present a carefully edited roster of brands across a range of product categories; including furniture, lighting, bathrooms, kitchens, textiles and accessories.

Client

Downtown Design

Deliverables

Website

Live Website

downtowndesign.com

The Story

Aesthetics & visitor experience

Downtown Design is dedicated to providing a dynamic environment for architects and interior designers to network and interact easily and efficiently with local as well as international brands.

The New Design

Global changes

The style just turned 5 years old in 2018 and commissioned to develop their new visual language. After exploring and analizing the publication’s graphic and editorial evolution throughout the years, we created a new modern identity to help Downtown Design have a more expressive and strong presence, cultural and contemporary art contexts. The new style has a classic inspiration, but with contemporary features, and was designed to have a solid and strong presence, keeping its sensibility and sophistication.

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Core

Modern & Minimalist

Design style inspired from Scandinavian & Japanese fusion.

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Next case

Luxury Lifestyle Retail

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<p>Luxury Lifestyle Retail</p>